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Gartner says personalization is dead. Is it?
Personalization

Gartner says personalization is dead. Is it?

Gartner predicts that 80% of marketers will abandon efforts to deliver personalization by 2025. A very bold and controversial statement. Looking at similar studies by other institutions gives a different picture. A Boston Consulting Group…

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Amar Rapaka
  • Sep 13

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