Personalisation is an essential tool in converting visitors to your website into customers and sales – Amazon report that personalisation is the driver of 35% of their sales, and there are powerful statistics of the…
Product reviews are increasingly important Not too long ago, customers relied on sales staff in a store, and/or word of mouth when wanting to know more about the products they want to buy. One of the strengths of physical retail is that it enables customers to look, touch, try the…
Hyper-personalization is the e-commerce holy grail “In the online world, businesses have the opportunity to develop very deep relationships with customers. Both through accepting preferences of customers and then observing their purchase behaviour over time….
