The importance of personalization in e-commerce From an essential website with product listings to a more personalized online store for its visitors, e-commerce is experiencing a tremendous transition. Online buyers are no longer overwhelmed when…
There has been exponential growth in online marketplaces across the world. Examples: Urban Clap, Uber Eats, Zomato, LimeTray, Just Eat etc. Such marketplaces work as a bridge between the businesses and the customers, allowing customers…
The main aim of recommender systems is to stimulate the demand and engage your customers. In short, Recommender systems use customer behaviour to predict the customers’ intent to recommend products or services. Recommender systems are…
Gartner predicts that 80% of marketers will abandon efforts to deliver personalization by 2025. A very bold and controversial statement. Looking at similar studies by other institutions gives a different picture. A Boston Consulting Group…
Hyper-personalization is the e-commerce holy grail “In the online world, businesses have the opportunity to develop very deep relationships with customers. Both through accepting preferences of customers and then observing their purchase behaviour over time….
