17 Mar 2021
Search is becoming increasingly important within e-commerce. Your visitors are not only looking for products; they also use the search engine to discover content on your site. This might be product related but could also be content such as blogs. Here are some reasons why site search is important for e-commerce.
Most website search engines are basic. You type in a keyword, say “car”, and press enter, and search results appear that literally contain the word “car” or words that are also linked to the specific product by an (marketing) employee. But people do not follow the rules that your marketer has come up with. They make typing mistakes, mean x but say y and may have other latent needs.
Custom demos typically last for 30 minutes.
That is why a high-quality search engine is increasingly important. A high-quality search experience can deliver a conversion that is 3.4x higher than a basic site search engine.
The characteristics of a high-quality search are
One of the opportunities to increase customer experience (CX) and Conversion Rate Optimisation (CRO) is AI/Natural Language Processing based Site Search. This goes a step beyond what the majority of vendors offers and is now affordable for nearly every web shop. This is one of the elements of Delightful Site Search. In a series of four posts, we will discuss what delightful site search means for you and your customers.
Search engines are still basic in most cases. With a basic search engine, getting to what you need is hard, unless you enter the exact word and do not make a typing error. Moreover, search results are often only displayed after you have clicked on enter. If the search result is then not good, you can start all over again. Because what you mean exactly may not be clear. Your customers often do not know the exact name of the product, make a typo or type in a synonym that you do not know. The result is a poor search experience.
Big data and AI can help you with this. By reading and interpreting all search data, purchase data, browsing data and product data, using AI techniques such as Natural Language Processing (NLP), the search engine analyses the query, no matter how complex, and makes suggestions based on that analysis as to what the customer means, while he’s typing. Your customer then gets a customized search result, based on his (browsing, purchase, search) behavior and your product data. Whether he enters part of an article or product code, makes a typo or enters a synonym, the search engine will make the most likely suggestions. Such a search engine will deliver a delightful experience, it brings the customer to the right product pages, faster. This delightful experience leads to more conversion.
This delightful search AI/NLP based query help goes beyond what most vendors offer and has the following features:
CartUp AI will make you future proof, and improve your e-commerce KPI’s, using big data and AI cutting-edge technologies. It’s affordable for most e-commerce retailers and easy to implement. It will definitely save time for your IT staff and marketeers
Please contact us for more details
query help functionalities
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